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  µ¿½ÃÁ¢¼ÓÀÚ:     059
 
ÀÛ¼ºÀÏ : 13/11/29
2014 ¼ö´É ¿Ü±¹¾î ¿µ¿ª(BÇü) 31¹ø Çؼ³
 ±Û¾´ÀÌ : songgok
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2014³â ¼ö´É ¿Ü±¹¾î ¿µ¿ª(BÇü) 31¹ø Á¤´ä ¹× Çؼ³ - ¼Õ¹ü½Ä
 
31. ´ÙÀ½ ºóÄ­¿¡ µé¾î°¥ ¸»·Î °¡Àå ÀûÀýÇÑ °ÍÀ» °í¸£½Ã¿À. [3Á¡]
 
Sometimes all the outcomes customers are trying to achieve in one area have a negative effect on other outcomes. This is very common when companies are busy listening to the ¡®'voice of the customer.¡¯' Traveling salespeople, for example, may say they want a smaller cell phone, but they may not have thought about how hard that tiny phone will be to use. Carpenters may request a lightweight circular saw without thinking about the fact that it will no longer have the power to get through some of the more difficult jobs. When customers make requests for new product features, they are usually focused on solving just one problem and are not thinking of how their requested solution will . In this situation, customers request new features but reject the resulting product when they realize the ramifications of their suggestions ¡ª the added feature turns out to be worthless because of the problems it causes.                      *ramification: ÆÄ»ýµÈ¹®Á¦
 
¨ç impact other product or service functions
¨è delay the introduction of innovative products
¨é induce other customers to make additional requests
¨ê bring about excessive competition among companies
¨ë discourage companies from listening to customers¡¯voices
 
1. ³»¿ëÇ®ÀÌ
°í°´ÀÌ ¿ä±¸Çϴ Ư¡À» »óÇ°¿¡ ¹Ý¿µÇÏ´Â °æ¿ì, °í°´Àº ÀϹÝÀûÀ¸·Î ÇÑ °¡Áö ¹®Á¦¸¦ ÇØ°áÇÏ´Â µ¥¿¡¸¸ ÁýÁßÇϱ⠶§¹®¿¡ ´Ù¸¥ »óÇ°À̳ª ¼­ºñ½º¿¡ ¶Ç ´Ù¸¥ ¹®Á¦¸¦ ÀÏÀ¸Å³ ¼ö ÀÖ´Ù´Â °ÍÀÌ ÀÌ ±ÛÀÇ ÁÖµÈ ³»¿ëÀÌ´Ù. µû¶ó¼­ ºóÄ­¿¡ µé¾î°¥ ¸»·Î °¡Àå ÀûÀýÇÑ °ÍÀº ¨ç ¡®´Ù¸¥ »óÇ°À̳ª ¼­ºñ½ºÀÇ ±â´É¿¡ ¿µÇâÀ» ¹ÌÄ¥Áö¡¯ÀÌ´Ù.  ¨è ȹ±âÀûÀÎ Á¦Ç°ÀÇ µµÀÔÀ» ´ÊÃá´Ù¨é ´Ù¸¥ °í°´µéÀÌ Ãß°¡ÀûÀÎ ¿ä±¸¸¦ Çϵµ·Ï À¯µµÇÑ´Ù  ¨ê ȸ»çµé »çÀÌ¿¡ °úµµÇÑ °æÀïÀ» À¯¹ßÇÑ´Ù¨ë ȸ»ç°¡ °í°´µéÀÇ ¸ñ¼Ò¸®¸¦ °æûÇÏÁö ¸øÇϵµ·Ï ÇÑ´Ù
 
2. ±¸¹®Çؼ³
¨ç [Sometimes all the outcomes (that) customers are trying to achieve in one area have a negative effect on other outcomes. This is very common when companies are busy listening to the ¡®'voice of the customer.¡¯']      ¡Øall the outcomes:¸ðµç °á°úµé(ÁÖ¾î)  ¡Øhave a negative effect on:~¿¡ ºÎÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¡´Ù.(µ¿»ç)  ¡Øhave an [effect, influence, impact] on: ~¿¡ ¿µÇâÀ» ¹ÌÄ¡´Ù.(affect)  ¡Øbe busy ~ing: ~ÇÏ´À¶ó ¹Ù»Ú´Ù.(be busy with)  ¡Øvoice of the customer:°í°´ÀÇ ¸ñ¼Ò¸®    ¢Ñ¶§¶§·Î °í°´µéÀÌ ÇÑ ºÎºÐ¿¡¼­ ¼ºÃëÇÏ·Á°í ³ë·ÂÇÏ´Â ¸ðµç °á°ú´Â ´Ù¸¥ °á°úµé¿¡ ºÎÁ¤ÀûÀÎ ¿µÇâÀ» ³¢Ä£´Ù. ÀÌ·¯ÇÑ ÀÏÀº ȸ»ç°¡ ¡°°í°´ÀÇ ¸ñ¼Ò¸®¡±¿¡ ±Í ±â¿ïÀÌ´À¶ó ¹Ù»Ü ¶§ ¸Å¿ì ÈçÇÑ ÀÏÀÌ´Ù.
 
¨è [Traveling salespeople, for example, may say (that) they want a smaller cell phone, but they may not have thought about how hard that tiny phone will be to use.]     ¡ØTraveling salespeople:¼øȸ ÆǸſøµé(traveling:¼øȸ ¿µ¾÷ÇÏ´Â) ¡Ømay have+p.p:~À̾úÀ»Áö ¸ð¸¥´Ù. ¡Øhow hard that tiny phone will be to use:±×·¯ÇÑ ÀÛÀº ÀüÈ­±â°¡ ¾ó¸¶³ª »ç¿ëÇϱ⿡ ¾î·Á¿îÁö(°¨Åº¹®)       ¢Ñ¿¹¸¦ µé¾î, ¼øȸ ÆǸſøµéÀº ´õ ÀÛÀº ÈÞ´ëÀüÈ­¸¦ ¿øÇÑ´Ù°í ¸»ÇÒÁö ¸ð¸£Áö¸¸, ±×·¯ÇÑ ÀÛÀº ÀüÈ­±â°¡ »ç¿ëÇϱ⠾󸶳ª ¾î·Á¿ïÁö´Â »ý°¢Çغ¸Áö ¾Ê¾ÒÀ»Áöµµ ¸ð¸¥´Ù.
 
¨é [Carpenters may request a lightweight circular saw without thinking about the fact that it will no longer have the power to get through some of the more difficult jobs.]     ¡Øcarpenter:¸ñ¼ö(½ºÆ縵 ÁÖÀÇ) ¡Øa lightweight circular saw:°¡º­¿î ¿øÇü Åé(lightweight:°æ·®ÀÇ, °¡º­¿î, circular:¿øÇüÀÇ, µÕ±Ù, saw:Åé)  ¡Øwithout thinking about the fact that~:thatÀÌÇÏÀÇ »ç½Ç¿¡ ´ëÇØ »ý°¢ÇÏÁö ¾Ê°í.(that:µ¿°Ý) ¡Øthe power to get through some of the more difficult jobs:Á» ´õ ¾î·Á¿î ¸î¸î ÀÛ¾÷µéÀ» ³¡¸¶Ä¥ Èû(to get~Àº powerÀ» ¼ö½ÄÇÏ´Â Çü¿ë»çÀû ¿ë¹ý) ¡Øget through: ~À» ÇÏ´Ù[³¡³»´Ù] ¡Øno longer: ´õ ÀÌ»ó ~ÇÏÁö ¾Ê´Ù.      ¢Ñ¸ñ¼öµéÀº ´õ ¾î·Á¿î ¸î¸î ÀÛ¾÷µéÀ» Çس¾ ÈûÀÌ ´õ ÀÌ»ó ¾øÀ» °Å¶ó´Â »ç½ÇÀº »ý°¢Çغ¸Áöµµ ¾Ê°í °¡º­¿î ¿øÇü ÅéÀ» ¿äûÇÒÁöµµ ¸ð¸¥´Ù.
 
¨ê [When customers make requests for new product features, they are usually focused on solving just one problem and are not thinking of how their requested solution will impact other product or service functions.]     ¡Ømake requests for: ~´ëÇØ ¿äûÇÏ´Ù.  ¡Ønew product features:»õ·Î¿î »óÇ°ÀÇ Æ¯Â¡µé   ¡Øbe focused on:~¿¡ ÁýÁßÇÏ´Ù. ~¿¡ ÃÊÁ¡À» ¸ÂÃß´Ù. ¡Øhow their requested solution will impact other product or service functions: ±×µéÀÌ ¿ä±¸ÇÑ ÇØ°áÃ¥ÀÌ ¾î¶»°Ô ´Ù¸¥ »óÇ°À̳ª ¼­ºñ½ºÀÇ ±â´É¿¡ ¿µÇâÀ» ¹ÌÄ¥Áö(°£Á¢Àǹ®¹®: ÀÇ+ÁÖ+µ¿)  ¡Øtheir requested solution:±×µéÀÌ ¿äûÇÑ ÇØ°áÃ¥ ¡Øimpact:~¿¡ ¿µÇâÀ» ¹ÌÄ¡´Ù.      ¢Ñ°í°´µéÀº »õ·Î¿î »óÇ°ÀÇ Æ¯Â¡À» ¿ä±¸ÇÒ ¶§ º¸Åë ´ÜÁö ÇÑ °¡Áö ¹®Á¦¸¦ ÇØ°áÇÏ´Â µ¥¿¡¸¸ ÁýÁßÇؼ­ ÀڽŵéÀÌ ¿ä±¸ÇÑ ÇØ°áÃ¥ÀÌ ¾î¶»°Ô ´Ù¸¥ »óÇ°À̳ª ¼­ºñ½ºÀÇ ±â´É¿¡ ¿µÇâÀ» ¹ÌÄ¥Áö´Â »ý°¢ÇÏÁö ¾Ê´Â´Ù.
 
¨ë [In this situation, customers request new features but reject the resulting product when they realize the ramifications of their suggestions ¡ª the added feature turns out to be worthless because of the problems it causes.]      ¡Ørequest:¿äûÇÏ´Ù. ¡Øreject:°ÅºÎÇÏ´Ù(refuse, turn down)   ¡Øthe resulting product:°á°úÀûÀ¸·Î ÃÊ·¡µÈ »óÇ°  ¡Øthe ramifications of their suggestions:Á¦¾È¿¡¼­ ÆÄ»ýµÈ ¹®Á¦   ¡Øramification: ÆÄ»ýµÈ ¹®Á¦. ¡Øthe added feature:Ãß°¡µÈ Ư¡ ¡Øturns out:ÆǸíµÇ´Ù.(prove)  ¡Øworthless :°¡Ä¡ ¾ø´Â ¡Øbecause of the problems (that) it causes:±×°ÍÀÌ ÀÏÀ¸Å² ¹®Á¦µé ¶§¹®¿¡(because + Àý/ because of +±¸)      ¢ÑÀÌ·¯ÇÑ »óȲ¿¡¼­ °í°´µéÀº »õ·Î¿î Ư¡À» ¿ä±¸ÇÏÁö¸¸, ÀڽŵéÀÇ Á¦¾È¿¡¼­ ÆÄ»ýµÈ ¹®Á¦¸¦ ±ú´Ý°Ô µÇ¸é °á°úÀûÀ¸·Î ÃÊ·¡µÈ »óÇ°À» °ÅºÎÇÑ´Ù. Áï, Ãß°¡ µÈ Ư¡Àº ±×°ÍÀÌ ÀÏÀ¸Å² ¹®Á¦µé ¶§¹®¿¡ ¾µ¸ð¾øÀ½ÀÌ ¹àÇôÁö°Ô µÈ´Ù.
 
3. ´Ü¾îÁ¤¸®
*outcome:°á°ú *carpenter:¸ñ¼ö *lightweight:°¡º­¿î, °æ·®ÀÇ *saw:Åé *get through: ~À» ÇÏ´Ù[³¡³»´Ù] *feature:Ư»ö, Ư¡, Ư¼º *impact:¿µÇâÀ» ¹ÌÄ¡´Ù *turn out: ~ÀÎ °ÍÀ¸·Î µå·¯³ª´Ù *worthless: °¡Ä¡ ¾ø´Â, ¾µ¸ð¾ø´Â ¡Øinnovative:Çõ½ÅÀûÀÎ ¡Øbring about:ÀÏÀ¸Å°´Ù, À¯¹ßÇÏ´Ù.
 
4. Àü¹®Çؼ®
¶§¶§·Î °í°´µéÀÌ ÇÑ ºÎºÐ¿¡¼­ ¼ºÃëÇÏ·Á°í ³ë·ÂÇÏ´Â ¸ðµç °á°ú´Â ´Ù¸¥ °á°úµé¿¡ ºÎÁ¤ÀûÀÎ ¿µÇâÀ» ³¢Ä£´Ù. ÀÌ·¯ÇÑ ÀÏÀº ȸ»ç°¡ ¡°°í°´ÀÇ ¸ñ¼Ò¸®¡±¿¡ ±Í ±â¿ïÀÌ´À¶ó ¹Ù»Ü ¶§ ¸Å¿ì ÈçÇÑ ÀÏÀÌ´Ù. ¿¹¸¦ µé¾î, ¼øȸ ÆǸſøµéÀº ´õ ÀÛÀº ÈÞ´ëÀüÈ­¸¦ ¿øÇÑ´Ù°í ¸»ÇÒÁö ¸ð¸£Áö¸¸, ±×·¯ÇÑ ÀÛÀº ÀüÈ­±â°¡ »ç¿ëÇϱ⠾󸶳ª ¾î·Á¿ïÁö´Â »ý°¢Çغ¸Áö ¾Ê¾ÒÀ»Áöµµ ¸ð¸¥´Ù. ¸ñ¼öµéÀº ´õ ¾î·Á¿î ¸î¸î ÀÛ¾÷µéÀ» Çس¾ ÈûÀÌ ´õ ÀÌ»ó ¾øÀ» °Å¶ó´Â »ç½ÇÀº »ý°¢Çغ¸Áöµµ ¾Ê°í °¡º­¿î ¿øÇü ÅéÀ» ¿äûÇÒÁöµµ ¸ð¸¥´Ù. °í°´µéÀº »õ·Î¿î »óÇ°ÀÇ Æ¯Â¡À» ¿ä±¸ÇÒ ¶§ º¸Åë ´ÜÁö ÇÑ °¡Áö ¹®Á¦¸¦ ÇØ°áÇÏ´Â µ¥¿¡¸¸ ÁýÁßÇؼ­ ÀڽŵéÀÌ ¿ä±¸ÇÑ ÇØ°áÃ¥ÀÌ ¾î¶»°Ô ´Ù¸¥ »óÇ°À̳ª ¼­ºñ½ºÀÇ ±â´É¿¡ ¿µÇâÀ» ¹ÌÄ¥Áö´Â »ý°¢ÇÏÁö ¾Ê´Â´Ù. ÀÌ·¯ÇÑ »óȲ¿¡¼­ °í°´µéÀº »õ·Î¿î Ư¡À» ¿ä±¸ÇÏÁö¸¸, ÀڽŵéÀÇ Á¦¾È¿¡¼­ ÆÄ»ýµÈ ¹®Á¦¸¦ ±ú´Ý°Ô µÇ¸é °á°úÀûÀ¸·Î ÃÊ·¡µÈ »óÇ°À» °ÅºÎÇÑ´Ù. Áï, Ãß°¡ µÈ Ư¡Àº ±×°ÍÀÌ ÀÏÀ¸Å² ¹®Á¦µé ¶§¹®¿¡ ¾µ¸ð¾øÀ½ÀÌ ¹àÇôÁö°Ô µÈ´Ù.
 
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