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ÀÛ¼ºÀÏ : 12/11/15
2013Çг⵵ ¼ö´É ¿Ü±¹¾î ¿µ¿ª 42¹ø Çؼ³
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2013³â ¼ö´É ¿Ü±¹¾î ¿µ¿ª 42¹ø Á¤´ä ¹× Çؼ³ - ¼Û°î´åÄÄ(songgok.com)
 
42. ÁÖ¾îÁø ±Û ´ÙÀ½¿¡ À̾îÁú ±ÛÀÇ ¼ø¼­·Î °¡Àå ÀûÀýÇÑ °ÍÀº?
 
[When you walk into a store, you are besieged by information. Even purchases that seem simple can quickly turn into a cognitive quagmire. Look at the jam aisle.]
 
(A) Rational models of decision-making suggest that the way to find the best product is to take all of this information into account and to carefully analyze the different brands on display. But this method can backfire.
 
(B) A glance at the shelves can inspire a whole range of questions. Should you buy the smooth-textured strawberry jam or the one with less sugar? Does the more expensive jam taste better?
 
(C) When we spend too much time thinking in the supermarket, we can trick ourselves into choosing the wrong things for the wrong reasons. Making better decisions when picking out jams or bottles of wine is best done with the emotional brain, which generates its verdict automatically. * quagmire: ¼ö··, Áøâ.
 
¨ç (A) - (C) - (B)     ¨è (B) - (A) - (C)     ¨é (B) - (C) - (A)     ¨ê (C) - (A) - (B)     ¨ë (C) - (B) - (A)
 
1. ³»¿ëÇ®ÀÌ
ÁÖ¾îÁø ±ÛÀÇ ¸¶Áö¸· ¹®Àå Look at the jam aisle.¿¡¼­ (B)ÀÇ A glance at the shelves·Î À̾îÁö´Â °ÍÀÌ ÀÚ¿¬½º·¯¿ì¸ç, (B)¿¡¼­ ´øÁø Áú¹®, Áï ¾î¶² ÀëÀ» »ç¾ßÇÒ °ÍÀΰ¡¿¡ ´ëÇÑ ÇØ°áÃ¥À¸·Î »óÁ¡¿¡ Áø¿­µÈ ¸¹Àº »óÇ°ÀÇ Á¤º¸¸¦ ºÐ¼®ÇÒ °ÍÀ» Á¦½ÃÇÏ°í ÀÖ´Â (A)°¡ ±× ´ÙÀ½¿¡ ¿À°í, ¸¶Áö¸·À¸·Î (B)¿¡¼­ ¾ð±ÞÇÑ »óÇ° Á¤º¸¸¦ ºÐ¼®ÇÏ´Â ¹æ¹ýÀÇ ¿ªÈ¿°ú¸¦ ±¸Ã¼ÀûÀ¸·Î ¼³¸íÇÏ´Â (C)°¡ À̾îÁö´Â °ÍÀÌ ±ÛÀÇ ¼ø¼­·Î °¡Àå ÀûÀýÇÔ.
 
2. ±¸¹®Çؼ³
¨ç [When you walk into a store, you are besieged by information. Even purchases / that seem simple / can quickly turn into a cognitive quagmire. Look at the jam aisle.]     ¡Øbe besieged by = be surrounded by: ~À¸·Î µÑ·¯ ½×ÀÌ´Ù ¡Øseem simple:´Ü¼øÇÏ°Ô º¸ÀÌ´Ù ¡Øa cognitive quagmire: ÀÎÁöÀûÀÎ ¼ö··     ¡æ¿©·¯ºÐÀÌ »óÁ¡¿¡ µé¾î°¡¸é, ¿©·¯ºÐÀº Á¤º¸¿¡ µÑ·¯½Î¿© ÀÖ´Ù. ´Ü¼øÇØ º¸ÀÌ´Â ±¸¸ÅÁ¶Â÷µµ ±Ý¼¼ ÀÎÁöÀû ¼ö··À¸·Î º¯ÇÒ ¼ö ÀÖ´Ù. Àë Áø¿­´ë¸¦ º¸ÀÚ.
 
¨è [A glance at the shelves can inspire a whole range of questions. Should you buy the smooth-textured strawberry jam or the one with less sugar? Does the more expensive jam taste better?]    ¡Øglance Èú²ý º½, ´«Áþ, Èú²ý º¸´Ù   ¡ØA glance at the shelves: ¼±¹ÝÀ» ½½Â½ º¸´Â °Í ¡Øa whole range of:±¤¹üÀ§ÇÑ, ¿Â°® ¡Øthe smooth-textured strawberry jam: ºÎµå·¯¿î Áú°¨ÀÇ µþ±â Àë ¡Øthe one with less sugar: ¼³ÅÁÀÌ ´ú µé¾î°£ Àë(the one = Jam)     ¡æ¼±¹ÝÀ» ½½Â½ º¸±â¸¸ Çصµ ¿Â°® Áú¹®ÀÌ ¶°¿À¸¦ ¼ö ÀÖ´Ù. ¿©·¯ºÐÀº ºÎµå·¯¿î Áú°¨ÀÇ µþ±â ÀëÀ» »ç¾ßÇÒ °ÍÀΰ¡, ¾Æ´Ï¸é ¼³ÅÁÀÌ ´ú µé¾î°£ °ÍÀ» »ç¾ßÇÒ °ÍÀΰ¡? ´õ ºñ½Ñ ÀëÀÌ ¸ÀÀÌ ÀÖÀ»±î?
 
¨é [Rational models of decision-making / suggest / that the way (to find the best product) / is to take all of this information into account / and to carefully analyze the different brands on display. But this method can backfire.]    ¡ØRational models of decision-making:ÀÇ»ç°áÁ¤ÀÇ ÇÕ¸®Àû ¸ðµ¨  ¡Øtake ~ into account = take ~ into consideration: ~À» °í·ÁÇÏ´Ù ¡Øto take ¿Í to analyzeÀº º´·Ä°ü°è    ¡æÀÇ»ç °áÁ¤ÀÇ ÇÕ¸®Àû ¸ðµ¨Àº ÃÖ°íÀÇ »óÇ°À» ã´Â ¹æ¹ýÀÌ ÀÌ ¸ðµç Á¤º¸¸¦ °í·ÁÇÏ°í Áø¿­µÈ ¼­·Î ´Ù¸¥ »óÇ¥µéÀ» ½ÅÁßÇÏ°Ô ºÐ¼®ÇÏ´Â °ÍÀ̶ó°í Á¦½ÃÇÑ´Ù. ±×·¯³ª ÀÌ ¹æ¹ýÀº ¿ªÈ¿°ú¸¦ ³ºÀ» ¼ö ÀÖ´Ù.
 
¨ê [When we spend too much time thinking in the supermarket, we can trick ourselves into choosing the wrong things for the wrong reasons.]   ¡Øspend ½Ã°£ (in) ~ing: ~ÇÏ´À¶ó ½Ã°£À» º¸³»´Ù   ¡Øtrick ¨Í into ¨Î : ¨Í¸¦ ¼Ó¿©¼­ ¨ÎÇÏ°Ô ÇÏ´Ù   ¡æ ¿ì¸®°¡ ½´ÆÛ¸¶ÄÏ¿¡¼­ »ý°¢ÇÏ´À¶ó ³Ê¹« ¸¹Àº ½Ã°£À» º¸³¾ ¶§, ¿ì¸®´Â ½º½º·Î¸¦ ¼Ó¿© À߸øµÈ ÀÌÀ¯·Î ¾û¶×ÇÑ »óÇ°À» »ç°Ô µÉ ¼ö ÀÖ´Ù.
 
¨ë [Making better decisions / (when picking out jams or bottles of wine) / is best done with the emotional brain, which generates its verdict automatically.]     ¡ØMaking better decisions: Á»´õ ³ªÀÇ °áÁ¤À» ÇÏ´Â °Í ¡Øis best done: °¡Àå Àß ÀÌ·ç¾î Áø´Ù ¡Ø,which = and it(the emotional brain) ¡Øwhich generates its verdict automatically: °¨Á¤Àû µÎµÇ´Â ¹«ÀǽÄÀûÀ¸·Î °áÁ¤À» ³»¸°´Ù ¡Øautomatically:ÀÚµ¿ÀûÀ¸·Î, ¹«ÀǽÄÀûÀ¸·Î ¡Øits = the emotional brain     ¡æ(ÀëÀ̳ª ¿ÍÀÎÀ» °í¸¦ ¶§ÀÇ) ´õ ³ªÀº °áÁ¤Àº ¹«ÀǽÄÀûÀ¸·Î °áÁ¤À» ³»¸®´Â °¨Á¤Àû µÎ³ú¸¦ »ç¿ëÇÒ ¶§ °¡Àå Àß ÀÌ·ç¾îÁø´Ù.
 
3. ´Ü¾îÁ¤¸®
*besiege [bisí¢°dʒ] µÑ·¯½Î´Ù, Æ÷À§ÇÏ´Ù *quagmire[kwǽgmàiǝr] ¼ö·· *cognitive ÀνÄÀÇ, ÀÎÁöÀÇ¡æ¨Úcognition ÀνÄ, ÀÎÁö *aisle º¹µµ, Åë·Î *rational À̼ºÀûÀÎ *decision-making ÀÇ»ç°áÁ¤ *take ~into account = take ~into consideration ~À» °í·ÁÇÏ´Ù *analyze ºÐ¼®ÇÏ´Ù ¡æ¨Ú analysis ºÐ¼® * display Áø¿­, Àü½Ã, Àü½ÃÇÏ´Ù *backfire ¿ªÈ¿°ú°¡ ³ªÅ¸³ª´Ù *glance Èú²ý º½, ´«Áþ, Èú²ý º¸´Ù *inspire ¿µ°¨À» ÁÖ´Ù, °íÃëÇÏ´Ù *range Æø, ¹üÀ§, ÇÑ°è, Çѵµ, ¿µ¿ª, ¹üÀ§, ±¸¿ª µîµî ¡æ a range(line, row, series) of :(¹°°ÇÀ̳ª »ç¶÷ÀÇ ÁÙ, ¿­, ¶¼°Å¸®¶ó´Â Àǹ̷Π¾²¿©¼­)¸¹Àº, ȤÀº, 1·ÃÀÇ *smooth-textured: ºÎµå·¯¿î Áú°¨ÀÇ *trick ¨Í into ¨Î : ¨Í¸¦ ¼Ó¿©¼­ ¨ÎÇÏ°Ô ÇÏ´Ù *generate ¹ß»ý½ÃÅ°´Ù, ³º´Ù *verdict ÆÇ´Ü, ÀÇ°ß, °áÁ¤
 
4. Àü¹®Çؼ®
¿©·¯ºÐÀÌ »óÁ¡¿¡ µé¾î°¡¸é, ¿©·¯ºÐÀº Á¤º¸¿¡ µÑ·¯½Î¿© ÀÖ´Ù. ´Ü¼øÇØ º¸ÀÌ´Â ±¸¸ÅÁ¶Â÷µµ ±Ý¼¼ ÀÎÁöÀû ¼ö··À¸·Î º¯ÇÒ ¼ö ÀÖ´Ù. Àë Áø¿­´ë¸¦ º¸ÀÚ. (B) ¼±¹ÝÀ» ½½Â½ º¸±â¸¸ Çصµ ¿Â°® Áú¹®ÀÌ ¶°¿À¸¦ ¼ö ÀÖ´Ù. ¿©·¯ºÐÀº ºÎµå·¯¿î Áú°¨ÀÇ µþ±â ÀëÀ» »ç¾ßÇÒ °ÍÀΰ¡, ¾Æ´Ï¸é ¼³ÅÁÀÌ ´ú µé¾î°£ °ÍÀ» »ç¾ßÇÒ °ÍÀΰ¡? ´õ ºñ½Ñ ÀëÀÌ ¸ÀÀÌ ÀÖÀ»±î? (A) ÀÇ»ç °áÁ¤ÀÇ ÇÕ¸®Àû ¸ðµ¨Àº ÃÖ°íÀÇ »óÇ°À» ã´Â ¹æ¹ýÀÌ ÀÌ ¸ðµç Á¤º¸¸¦ °í·ÁÇÏ°í Áø¿­µÈ ¼­·Î ´Ù¸¥ »óÇ¥µéÀ» ½ÅÁßÇÏ°Ô ºÐ¼®ÇÏ´Â °ÍÀ̶ó°í Á¦½ÃÇÑ´Ù. ±×·¯³ª ÀÌ ¹æ¹ýÀº ¿ªÈ¿°ú¸¦ ³ºÀ» ¼ö ÀÖ´Ù. (C) ¿ì¸®°¡ ½´ÆÛ¸¶ÄÏ¿¡¼­ »ý°¢ÇÏ´À¶ó ³Ê¹« ¸¹Àº ½Ã°£À» º¸³¾ ¶§, ¿ì¸®´Â ½º½º·Î¸¦ ¼Ó¿© À߸øµÈ ÀÌÀ¯·Î ¾û¶×ÇÑ »óÇ°À» »ç°Ô µÉ ¼ö ÀÖ´Ù. ÀëÀ̳ª ¿ÍÀÎÀ» °í¸¦ ¶§ÀÇ ´õ ³ªÀº °áÁ¤Àº ¹«ÀǽÄÀûÀ¸·Î °áÁ¤À» ³»¸®´Â °¨Á¤Àû µÎ³ú¸¦ »ç¿ëÇÒ ¶§ °¡Àå Àß ÀÌ·ç¾îÁø´Ù.
 
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