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  µ¿½ÃÁ¢¼ÓÀÚ:     073
 
ÀÛ¼ºÀÏ : 12/06/21
2011Çг⵵ ¼ö´É ¿Ü±¹¾î ¿µ¿ª 44¹ø Çؼ³
 ±Û¾´ÀÌ : songgok
Á¶È¸ : 6,778  


2011³â ¼ö´É ¿Ü±¹¾î ¿µ¿ª 44¹ø Á¤´ä ¹× Çؼ³ - ¼Û°î´åÄÄ(songgok.com)
 
44. ±ÛÀÇ È帧À¸·Î º¸¾Æ ÁÖ¾îÁø ¹®ÀåÀÌ µé¾î°¡±â¿¡ °¡Àå ÀûÀýÇÑ °÷Àº?
 
[However, recent success in the packaged-cookie market suggests that these may not be the only, or perhaps even the most important, reasons.]
 
Why eat a cookie? Some reasons might be to satisfy your hunger, to increase your sugar level, or just to have something to chew on. ( ¨ç ) It appears that cookie-producing companies are becoming aware of some other influences and, as a result, are delivering to the market products resulting from their awareness. ( ¨è ) These relatively new product offerings are usually referred to as ¡®soft¡¯ or ¡®chewy¡¯ cookies, to distinguish them from the more typical crunchy varieties. ( ¨é ) Why all the fuss over their introduction? ( ¨ê ) Apparently much of their appeal has to do with childhood memories of sitting on the back steps devouring those melt-in-your-mouth cookies that were delivered by Mom straight from the oven, while they were still soft. ( ¨ë ) This emotional and sensory appeal of soft cookies is apparently at least as strong as are the physical cravings that the product satisfies.
 
1. ³»¿ëÇ®ÀÌ
ÁÖ¾îÁø ¹®ÀåÀÇ these´Â ù ¹®Àå¿¡¼­ ¾ð±ÞµÈ ÄíÅ°¸¦ ¸Ô´Â ¿©·¯ °¡Áö ÀÌÀ¯¸¦ °¡¸®Å²´Ù. µû¶ó¼­ ÁÖ¾îÁø ¹®ÀåÀº ¨ç¿¡ À§Ä¡ÇÏ´Â °ÍÀÌ °¡Àå ÀûÀýÇÏ´Ù.
 
2. ±¸¹®Çؼ³
[Why eat a cookie? Some reasons might be to satisfy your hunger, to increase your sugar level, or just to have something to chew on] ¡Ø to satisfy~, to increase~, to have something~ Àº ¸ðµÎ ¸ñÀûÀ» ³ªÅ¸³»´Â ºÎ»çÀû ¿ë¹ýÀ̸ç, to chew onÀº somethingÀ» ¼ö½ÄÇÏ´Â Çü¿ë»çÀû ¿ë¹ý
¡æ ¿Ö ÄíÅ°¸¦ ¸ÔÀ»±î? ¸î °¡Áö ÀÌÀ¯·Î´Â ¹è°íÇÄÀ» ¸¸Á·½ÃÅ°±â À§Çؼ­, Ç÷´çÀ» Áõ°¡½ÃÅ°±â À§Çؼ­, ȤÀº ´ÜÁö ¾¾¤²¾î ¸ÔÀ»°Å¸®·Î¼­ ÀÏÁö ¸ð¸¥´Ù.
 
[However, recent success in the packaged-cookie market suggests that these may not be the only, or perhaps even the most important, reasons.]
¡æÇÏÁö¸¸ Æ÷ÀåÄíÅ° ½ÃÀå¿¡¼­(in the packaged-cookie market)ÀÇ ÃÖ±ÙÀÇ ¼º°ø(recent success)Àº À̰͵éÀÌ À¯ÀÏÇÑ(the only), ȤÀº ¾Æ¸¶µµ ½ÉÁö¾î °¡Àå Áß¿äÇÑ(perhaps even the most important) ÀÌÀ¯´Â ¾Æ´ÒÁöµµ ¸ð¸¥´Ù´Â °ÍÀ» ½Ã»çÇÑ´Ù.
 
[It appears that cookie-producing companies are becoming aware of some other influences and, as a result, are delivering to the market products resulting from their awareness. ]
 
¡Ø It appears that = It seems that ~ÀÎ °Í °°´Ù, ~ó·³ º¸ÀÌ´Ù. ¡Ø be(become) aware of~:~À» ±ú´Ý´Ù, ÀνÄÇÏ´Ù ¡Ø as a result ±× °á°ú·Î¼­ ¡Ø result from:~·ÎºÎÅÍ ±âÀÎÇÏ´Ù ¡Ø are becoming °ú are deliveringÀº ¼­·Î º´·Ä°ü°è¸¦ ÀÌ·ç°í ÀÖÀ½.
¡Ø It appears that cookie-producing companies are becoming aware of~ = Cookie-producing companies appear to be becoming aware of~
 ¡æÄíÅ° Á¦Á¶ ȸ»çµéÀº ¾î¶² ´Ù¸¥ ¿µÇâµéÀ» ±ú´Ý°í ÀÖÀ¸¸ç, ±× °á°ú, ±× ±ú´ÞÀ½¿¡¼­ ±âÀÎÇÑ ½ÃÀå »óÇ°À» ³»¾î³õ´Â °Íó·³ º¸ÀδÙ.
 
[These relatively new product offerings are usually referred to as ¡®soft¡¯ or ¡®chewy¡¯ cookies, to distinguish them from the more typical crunchy varieties. Why (is) all the fuss over their introduction?]
¡Ø refer to Ⓐ as Ⓑ : Ⓐ¸¦ Ⓑ·Î °£ÁÖÇÏ´Ù, ºÎ¸£´Ù, ¿©±â´Ù ¡æ be referred to as ¼öµ¿ÁÖÀÇ. ¡Ø all the fuss: ¸ðµç È£µé°©(¼Ò¶õ) ¡Øover their introduction: ±× Á¦Ç°¿¡ ´ëÇÑ
¡æÀÌ·¯ÇÑ »ó´ëÀûÀ¸·Î »õ·Î¿î »óÇ° Á¦°ø(offerings)Àº ´ë°³ ¡®ºÎµå·¯¿î¡¯ ¶Ç´Â ¡®¾¾¤²´Â ¸ÀÀÌ Àִ¡¯ ÄíÅ°·Î ¾ð±ÞµÇ´Âµ¥, ÀÌ´Â ´õ¿í ÀüÇüÀûÀÎ ¹Ù»èÇÑ Á¾·ù(the more typical crunchy varieties)¿Í ±×°ÍµéÀ» ±¸º°Çϱâ À§ÇÑ °ÍÀÌ´Ù. ¿Ö ±× »óÇ°ÀÇ µµÀÔ¿¡ ¶°µé½âÇÑ °ÍÀϱî?
 
[Apparently much of their appeal has to do with childhood memories / of sitting on the back steps / devouring those melt-in-your-mouth cookies / that were delivered by Mom / straight from the oven,/ while they were still soft.]
¡Ø have to do with:~°ú °ü·ÃÀÌ ÀÖ´Ù ¡æ have something(nothing, much) to do with ¡Ø Apparently = It is apparent that their appeal has much to do with childhood~.
¡æºÐ¸íÈ÷(Apparently) ±× ¸Å·ÂÀÇ »ó´ç ºÎºÐ(much of their appeal)Àº µÚ °è´Ü(the back steps)¿¡ ¾Ê¾Æ¼­ ¿Àºì¿¡¼­ ¾ö¸¶°¡ ¹Ù·Î °¡Á®´Ù ÁØ ¾ÆÁ÷ ºÎµå·¯¿î, ÀÔ¿¡¼­ ³ì´Â ÄíÅ°¸¦ °Ô°É½º·´°Ô ¸Ô´ø ¾î¸° ½ÃÀýÀÇ ±â¾ï°ú °ü·ÃÀÌ ÀÖ´Ù.
 
[ This emotional and sensory appeal of soft cookies is apparently at least as strong as are the physical cravings that the product satisfies]
¡æ¾ð¶æ º¸±â¿¡(apparently), ºÎµå·¯¿î ÄíÅ°¿¡ ´ëÇÑ ÀÌ·± °¨Á¤Àû(emotional)ÀÌ°í °¨°¢Àû(sensory)ÀÎ ¸Å·Â(appeal)Àº Àû¾îµµ(at least) ±× »óÇ°ÀÌ ¸¸Á·½ÃÅ°´Â ½ÅüÀûÀÎ °¥¸Á¸¸Å­À̳ª °­ÇÏ´Ù.
 
3. ´Ü¾îÁ¤¸®
*packaged-cookie Æ÷ÀåÄíÅ° *sugar level Ç÷´ç *It appears that = It seems that ~ÀΰͰ°´Ù. ~ó·³ º¸ÀÌ´Ù *be aware of ~¾Ë´Ù, ~À» ÀνÄÇÏ´Ù ¡æ¨Úawareness ÀνÄ, ±ú´ÞÀ½ *result from ~·ÎºÎÅÍ ±âÀÎÇÏ´Ù (result in °á±¹~ÀÌ µÇ´Ù) *relatively »ó´ëÀûÀ¸·Î *offerings Á¦°ø, °ø¹°, Çå±Ý *distinguish Ⓐ from Ⓑ = tell Ⓐ from = discriminate Ⓐ from Ⓑ = distinguish between Ⓐ and Ⓑ =discriminate between Ⓐ and Ⓑ : Ⓐ¿Í Ⓑ¸¦ ±¸º°ÇÏ´Ù *typical ÀüÇüÀûÀÎ, ´ëÇ¥ÀûÀÎ *crunchy ¹Ù»èÇÑ *variety Á¾·ù, º¯È­, º¯Á¾, º¯ÀÌ, ´Ù¾ç¼º *fuss ¼Ò¶õ, È£µé°© ¶°´Â ÇàÀ§, ¾È´Þ, ¾È´ÞÇÏ´Ù *devour °Ô°É½º·´°Ô ¸Ô´Ù *apparently ¸í¹éÈ÷, ¾ð¶æ º¸±â¿¡ *have (something, nothing, much) to do with ~°ú °ü·ÃÀÌ (¾à°£, ÀüÇô, ¸¹ÀÌ)ÀÖ´Ù *appeal È£¼ÒÇÏ´Ù, ¸Å·Â *craving °¥¸Á,  
 
4. Àü¹®Çؼ®
¿Ö ÄíÅ°¸¦ ¸ÔÀ»±î? ¸î °¡Áö ÀÌÀ¯·Î´Â ¹è°íÇÄÀ» ¸¸Á·½ÃÅ°±â À§Çؼ­, Ç÷´çÀ» Áõ°¡½ÃÅ°±â À§Çؼ­, ȤÀº ´ÜÁö ¤¶¤²¾î ¸ÔÀ»°Å¸®·Î¼­ ÀÏÁö ¸ð¸¥´Ù. ÇÏÁö¸¸ ÃÖ±ÙÀÇ Æ÷ÀåÄíÅ° ½ÃÀå¿¡¼­ÀÇ ¼º°øÀº À̰͵éÀÌ À¯ÀÏÇÑ, ȤÀº ¾Æ¸¶µµ ½ÉÁö¾î °¡Àå Áß¿äÇÑ ÀÌÀ¯´Â ¾Æ´ÒÁöµµ ¸ð¸¥´Ù´Â °ÍÀ» ½Ã»çÇÑ´Ù. ÄíÅ° Á¦Á¶ ȸ»çµéÀº ¾î¶² ´Ù¸¥ ¿µÇâµéÀ» ±ú´Ý°í ÀÖÀ¸¸ç, ±× °á°ú, ±× ±ú´ÞÀ½¿¡¼­ ±âÀÎÇÑ ½ÃÀå »óÇ°À» ³»¾î³õ´Â °Íó·³ º¸ÀδÙ. ÀÌ·¯ÇÑ »ó´ëÀûÀ¸·Î »õ·Î¿î »óÇ° Á¦°øÀº ´ë°³ ¡®ºÎµå·¯¿î¡¯ ¶Ç´Â ¡®¤¶¤²´Â ¸ÀÀÌ Àִ¡¯ ÄíÅ°·Î ¾ð±ÞµÇ´Âµ¥, ÀÌ´Â ´õ¿í ÀüÇüÀûÀÎ ¹Ù»èÇÑ Á¾·ù¿Í ±×°ÍµéÀ» ±¸º°Çϱâ À§ÇÑ °ÍÀÌ´Ù. ¿Ö ±× »óÇ°ÀÇ µµÀÔ¿¡ ¶°µé½âÇÑ °ÍÀϱî? ºÐ¸íÈ÷ ±× ¸Å·ÂÀÇ »ó´ç ºÎºÐÀº µÚ °è´Ü¿¡ ¾Ê¾Æ¼­ ¿Àºì¿¡¼­ ¾ö¸¶°¡ ¹Ù·Î °¡Á®´Ù ÁØ ¾ÆÁ÷ ºÎµå·¯¿î, ÀÔ¿¡¼­ ³ì´Â ÄíÅ°¸¦ °Ô°É½º·´°Ô ¸Ô´ø ¾î¸° ½ÃÀýÀÇ ±â¾ï°ú °ü·ÃÀÌ ÀÖ´Ù. ¾ð¶æ º¸±â¿¡, ºÎµå·¯¿î ÄíÅ°¿¡ ´ëÇÑ ÀÌ·± °¨Á¤ÀûÀÌ°í °¨°¢ÀûÀÎ ¸Å·ÂÀº Àû¾îµµ ±× »óÇ°ÀÌ ¸¸Á·½ÃÅ°´Â ½ÅüÀûÀÎ °¥¸Á¸¸Å­À̳ª °­ÇÏ´Ù.
 
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