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  µ¿½ÃÁ¢¼ÓÀÚ:     071
 
ÀÛ¼ºÀÏ : 12/03/09
2011Çг⵵ ¼ö´É ¿Ü±¹¾î ¿µ¿ª 33¹ø Çؼ³
 ±Û¾´ÀÌ : songgok
Á¶È¸ : 6,507  


2011³âµµ ¼ö´É ¿Ü±¹¾î ¿µ¿ª 33¹ø Á¤´ä ¹× Çؼ³ - ¼Û°î´åÄÄ(songgok.com)
 
33. ´ÙÀ½ ±ÛÀÇ ºóÄ­ (A), (B)¿¡ µé¾î°¥ ¸»·Î °¡Àå ÀûÀýÇÑ °ÍÀº?
 
No matter how good your product is, remember that perfection of an existing product is not necessarily the best investment one can make    (A)     , the Erie Canal, which took four years to build, was regarded as the height of efficiency in its day. What its builders had not considered was that the advent of the railroad would assure the canal¡¯s instant downfall. By the time the canal was finished, the railroad had been established as the fittest technology for transportation.    (B)     , when the fuel cell becomes the automotive engine of choice, the car companies focusing on increasing the efficiency of the internal combustion engine may find themselves left behind. Is it time to keep making what you are making? Or is it time to create a new niche? Innovation requires noticing signals outside the company itself: signals in the community, the environment, and the world at large.
* niche: Æ´»õ
¨ç Furthermore ¡¦¡¦ Nevertheless 
¨è Furthermore ¡¦¡¦ Otherwise
¨é For example ¡¦¡¦ Likewise
¨ê For example ¡¦¡¦ However
¨ë In contrast ¡¦¡¦ Besides
 
1. ³»¿ëÇ®ÀÌ
(A) ÇöÁ¸ÇÏ´Â Á¦Ç°À» ¿Ïº®ÇÏ°Ô ¸¸µç °ÍÀÌ ÃÖ°íÀÇ ÅõÀÚ°¡ ¾Æ´Ï¾ú´ø Erie ¿îÇÏÀÇ ¿¹¸¦ µé°í ÀÖÀ¸¹Ç·Î, For example(¿¹¸¦ µé¾î)À» ½á¾ß ÇÑ´Ù. (B) ¾Õ¿¡¼­ µé¾ú´ø °Í°ú ºñ½ÁÇÑ ¿¹¸¦ µé°í ÀÖÀ¸¹Ç·Î, Likewise(ÀÌ¿Í À¯»çÇÏ°Ô)¸¦ ½á¾ß ÇÑ´Ù.
 
2. ±¸¹®Çؼ³
[No matter how good your product is, remember that perfection of an existing product is not necessarily the best investment / one can make.]   *No matter how + Çü¿ë»ç(ºÎ»ç)+S+V: ¾Æ¹«¸® ~ÇÑ´Ù ÇÒÁö¶óµµ(However~)  *remember that~:~À» ±â¾ïÇ϶ó *perfection of an existing product: ÇöÀüÇÏ´Â Á¦Ç°ÀÇ ¿Ïº®ÇÔÀº(ÇöÁ¸ÇÏ´Â Á¦Ç°À» ¿Ïº®ÇÏ°Ô ¸¸µå´Â °ÍÀº)   *not necessarily: ¹Ýµå½Ã ~ÇÑ °ÍÀº ¾Æ´Ï´Ù.
 
¡æ´ç½ÅÀÇ Á¦Ç°ÀÌ ¾Æ¹«¸® ÁÁÀº °ÍÀÏÁö¶óµµ(No matter how good your product is), ÇöÁ¸ÇÏ´Â Á¦Ç°À» ¿Ïº®ÇÏ°Ô ¸¸µå´Â °Í(perfection of an existing product )ÀÌ ¹Ýµå½Ã ´ç½ÅÀÌ ÇÒ ¼ö ÀÖ´Â ÃÖ°íÀÇ ÅõÀÚ(the best investment)´Â ¾Æ´Ï¶ó´Â Á¡À» ±â¾ïÇ϶ó.
 
[the Erie Canal, (which took four years to build), was regarded as the height of efficiency in its day]  *which´Â °ü°è´ë¸í»ç °è¼ÓÀû ¿ë¹ý(and it).  *regard(consider, look upon, think of) Ⓐ as Ⓑ: Ⓐ¸¦ Ⓑ·Î °£ÁÖÇÏ´Ù ⇢ be regarded as: ~À¸·Î °£ÁֵǴÙ.(¿©°ÜÁö´Ù) *the height of efficiency:ÃÖ°íÀÇ È¿À²¼º * in its day: ±× ½ÃÀý¿¡(´ç´ë¿¡)
¡æ°Ç¼³ÇÏ´Â µ¥ 4³âÀÌ °É·È´ø Erie ¿îÇÏ´Â ´ç´ë¿¡(in its day) È¿À²¼ºÀÇ ÃÖ°íºÀ(the height of efficiency)À̶ó°í ¿©°ÜÁ³´Ù.
 
[What its builders had not considered / was / that the advent of the railroad would assure the canal¡¯s instant downfall]    *its´Â ¿îÇϸ¦ °¡¸®Å°¸ç had not considered °ú°Å¿Ï·á¸¦ »ç¿ëÇß´Ù´Â Á¡ À¯ÀÇÇϽðí. *the advent of the railroad would assure the canal¡¯s instant downfall: Á÷¿ª) öµµÀÇ ÃâÇöÀÌ ¿îÇÏÀÇ Áï°¢ÀûÀÎ ¼è¶ôÀ» º¸ÁõÇÑ´Ù(°¡Á®¿Â´Ù)
¡æ¿îÇϸ¦ °Ç¼³ÇÑ »ç¶÷µéÀÌ °í·ÁÇÏÁö ¾Ê¾Ò´ø °Í(What its builders had not considered )Àº öµµÀÇ ÃâÇö(the advent of the railroad)ÀÌ ºÐ¸íÈ÷ ¿îÇÏÀÇ Áï°¢ÀûÀÎ ¼è¶ô(the canal¡¯s instant downfall)À» °¡Á®¿Ã °ÍÀ̶ó´Â »ç½Ç À̾ú´Ù.
 
[ By the time / the canal was finished, / the railroad had been established / as the fittest technology for transportation] * ¿îÇÏ°¡ ¿Ï¼ºµÇ¾úÀ» ¶§ öµµ´Â ±× ÀÌÀü¿¡ È®¸³(ÀÚ¸®¸¦ Àâ¾ÒÀ½)µÇ¾ú±â¿¡ °ú°Å¿Ï·á¸¦ »ç¿ëÇßÀ½¿¡ À¯ÀÇ Çϼ¼¿ä. *the fittest technology for transportation: °¡Àå ÀûÇÕÇÑ ¿î¼Û±â¼ú.
¡æ¿îÇÏ°¡ ¿Ï¼ºµÇ¾úÀ» ¶§, öµµ´Â ÀÌ¹Ì °¡Àå ÀûÇÕÇÑ ¿î¼Û ±â¼ú·Î ÀÚ¸®¸¦ Àâ¾Ò´Ù
 
[when the fuel cell becomes the automotive engine of choice, the car companies (focusing on increasing the efficiency of the internal combustion engine) may find themselves left behind]
¡æ¿¬·áÀüÁö(the fuel cell)°¡ ¼±Åà °¡´ÉÇÑ ÀÚµ¿Â÷ ¿£Áø(the automotive engine of choice)ÀÌ µÇ°í ÀÖÀ» ¶§, ³»¿¬±â°ü(the internal combustion engine)ÀÇ È¿À²¼º(the efficiency)À» ´Ã¸®´Â µ¥ ÃÊÁ¡À» ¸ÂÃß´Â(focusing on increasing) ÀÚµ¿Â÷ ȸ»çµé(the car companies)Àº ÀڽŵéÀÌ µÚÃÄÁ® ÀÖ´Ù´Â °ÍÀ» ¾Ë°Ô(find themselves left behind) µÉ ¼öµµ ÀÖ´Ù.
 
[Is it time to keep making what you are making? Or is it time to create a new niche??] *keep ~ing: °è¼ÓÇؼ­ ~ÇÏ´Ù. *what: ~ÇÏ´Â °Í(°ü°è´ë¸í»ç) *niche:Æ´»õ, ¿µ¿ª
¡æ Áö±Ý ¸¸µé°í ÀÖ´Â °ÍÀ» °è¼Ó ¸¸µé¾î¾ß ÇÒ ¶§Àΰ¡? ¾Æ´Ï¸é »õ·Î¿î Æ´»õ¸¦ âÃâÇÒ ¶§Àΰ¡?
 
[Innovation requires noticing signals outside the company itself: (signals in the community, the environment, and the world at large)] *at large: Àü¹ÝÀûÀÎ
¡æÇõ½Å(Innovation)Àº ȸ»çÀÇ ¹Û¿¡¼­(outside the company) µé·Á¿À´Â ½ÅÈ£µé, (Áï(:) °øµ¿Ã¼, ÁÖº¯ ȯ°æ, Àü¹ÝÀûÀÎ ¼¼°è¿¡¼­ µé·Á¿À´Â ½ÅÈ£µé)À» ¾Ë¾ÆÂ÷¸± °ÍÀ» ¿ä±¸ÇÑ´Ù.
 
3. ´Ü¾îÁ¤¸®
*no matter how ¾Æ¹«¸® ~ÇÑ´Ù ÇÒÁö¶óµµ *perfection ¿ÏÀü, ¿Ïº® *not necessarily ¹Ýµå½Ã ~ÇÑ °ÍÀº ¾Æ´Ï´Ù *investment ÅõÀÚ, ÃâÀÚ *canal ¿îÇÏ, ¼ö·Î *be regarded as ¡­À¸·Î °£ÁֵǴÙ, ¿©°ÜÁö´Ù *efficiency ´É·ü, È¿À² *advent ÃâÇö, µµ·¡ *assure º¸ÁõÇÏ´Ù, º¸ÀåÇÏ´Ù *downfall ¸ô¶ô, ºØ±« *transportation ¿î¼Û, ¼ö¼Û *fuel cell ¿¬·áÀüÁö *automotive ÀÚµ¿Â÷ÀÇ *internal combustion engine ³»¿¬±â°ü *innovation Çõ½Å, ¼â½Å
 
4. Àü¹®Çؼ®
´ç½ÅÀÇ Á¦Ç°ÀÌ ¾Æ¹«¸® ÁÁÀº °ÍÀÏÁö¶óµµ, ÇöÁ¸ÇÏ´Â Á¦Ç°À» ¿Ïº®ÇÏ°Ô ¸¸µå´Â °ÍÀÌ ¹Ýµå½Ã ´ç½ÅÀÌ ÇÒ ¼ö ÀÖ´Â ÃÖ°íÀÇ ÅõÀÚ´Â ¾Æ´Ï¶ó´Â Á¡À» ±â¾ïÇ϶ó. ¿¹¸¦ µé¾î, °Ç¼³ÇÏ´Â µ¥ 4³âÀÌ °É·È´ø Erie ¿îÇÏ´Â ´ç´ë¿¡ È¿À²¼ºÀÇ ÃÖ°íºÀÀ̶ó°í ¿©°ÜÁ³´Ù. ¿îÇϸ¦ °Ç¼³ÇÑ »ç¶÷µéÀÌ °í·ÁÇÏÁö ¾Ê¾Ò´ø °ÍÀº öµµÀÇ ÃâÇöÀÌ ºÐ¸íÈ÷ ¿îÇÏÀÇ Áï°¢ÀûÀÎ ¼è¶ôÀ» °¡Á®¿Ã °ÍÀ̶ó´Â »ç½ÇÀ̾ú´Ù. ¿îÇÏ°¡ ¿Ï¼ºµÇ¾úÀ» ¶§, öµµ´Â ÀÌ¹Ì °¡Àå ÀûÇÕÇÑ ¿î¼Û ±â¼ú·Î ÀÚ¸®¸¦ Àâ¾Ò´Ù. ÀÌ¿Í À¯»çÇÏ°Ô, ¿¬·áÀüÁö°¡ ¼±Åà °¡´ÉÇÑ ÀÚµ¿Â÷ ¿£ÁøÀÌ µÇ°í ÀÖÀ» ¶§, ³»¿¬±â°üÀÇ È¿À²¼ºÀ» ´Ã¸®´Â µ¥ ÃÊÁ¡À» ¸ÂÃß´Â ÀÚµ¿Â÷ ȸ»çµéÀº ÀڽŵéÀÌ µÚÃÄÁ® ÀÖ´Ù´Â °ÍÀ» ¾Ë°Ô µÉ ¼öµµ ÀÖ´Ù. Áö±Ý ¸¸µé°í ÀÖ´Â °ÍÀ» °è¼Ó ¸¸µé¾î¾ß ÇÒ ¶§Àΰ¡? ¾Æ´Ï¸é »õ·Î¿î Æ´»õ¸¦ âÃâÇÒ ¶§Àΰ¡? Çõ½ÅÀº ȸ»çÀÇ ¹Û¿¡¼­ µé·Á¿À´Â ½ÅÈ£µé, Áï °øµ¿Ã¼, ÁÖº¯ ȯ°æ, Àü¹ÝÀûÀÎ ¼¼°è¿¡¼­ µé·Á¿À´Â ½ÅÈ£µéÀ» ¾Ë¾ÆÂ÷¸± °ÍÀ» ¿ä±¸ÇÑ´Ù.
 
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